Ralph Lauren's designs vividly embody the American Dream and he has risen to become his country's foremost fashion designer. His visionary ability has created a multi-billion-dollar brand, still very successful almost 50 years on. His genius lies in his innate skill for interpreting key cultural elements of Americana - whether folk art, or the world of polo-playing Hamptons' socialites, or Navajo motifs - and encapsulating them in appealing garments.