Hardie Grant - logo

Business to Brand

Fiona Killackey
Moving From Transaction To Transformation
Business to Brand is a key resource for creative small business owners on how to make their business a go-to and trusted brand.
Read More

Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand — not just a business.

In this practical guidebusiness coach, award-winning author, podcaster and educator, Fiona Killackey shows you how to transform your business into a brand you can be proud of. Whether you are just starting out or decades into your business journey, you will learn the essential ingredients for moving your audience from simply transacting with your business to being transformed by your brand.

From product development to positioning, visual identity to values, team building to tone of voice, you’ll have a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energized and excited about your future.

Details:
ISBN:
9781743799710
Format:
Paperback - Flexible plastic/vinyl cover
Page Count:
256
Dimensions:
21.00cm x 16.00cm
Weight:
670g
Publisher:
Hardie Grant Books
Genre:
General
Publish Date:
Oct 22nd, 2024