Tired of being tired, Penelope Barr has spent a lifetime searching for the secret to great sleep — and how it shapes the quality of our days. A planning and productivity expert, Penelope believes rest and rejuvenation are the foundations for growth — in nature, life, and work. Drawing on her organising concept 6:3:3, she structures her time, energy, and attention around intentional seasons of action, reflection, and renewal. The balance has become central to her philosophy: good sleep isn’t a luxury — it’s a key performance and leadership skill. At heart, she’s a strategist and experimenter. Combining personal insight, modern research, and real-world experience, she set out to solve the problem of how to Win the Night to Win the Day. With 25 years of executive experience across eight countries, she has worked with startups, scaleups, and global enterprises. Now building a portfolio career, she helps others design aligned, sustainable ways of working and living. An award-winning author, advisor, community founder, and mentor, she is supported by strong academic qualifications and professional credentials, including GAICD.
